Several people I know complain about the phrase "New and Improved", asking "How can it be improved if it is new?"
I used to be one of those skeptics, but I thought... what if "new" and "improved" refer to different aspects of the product.
Consider: "MaelichPetroChem presents New and Improved Maelich-Brand Echidna Milk Substitute."
The new refers to the brand or product in Maelich's product lineup, the improved because we took "I Can't Believe it isn't Echidna Milk" brand echidna milk substitute and made it better. Q.E.D.
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